trainerhasem.blogg.se - What is automation studio in marketing cloud

Social media engagement, listening and advertising.

Salesforce Marketing Cloud is a feature-rich platform that has capabilities across the marketing domain. What can you do with Salesforce Marketing Cloud? They are often used by the Studios but don’t have to be (e.g., Analytics Builder).

“Builders” are used to manage data, content and customer journeys in the Salesforce Marketing Cloud platform.

In SFMC, this includes Email Studio, Social Studio and Mobile Studio.

“Studios” are used to manage and engage with channels of communication.

SFMC does this using components they call “Studios” and “Builders:

Salesforce Marketing Cloud is a marketing platform that has capabilities to support many facets of marketing including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics including audience building and segmentation, social media engagement and advertising, and a data management platform. It hasn’t been integrated or merged into SFMC/ExactTarget, nor was it renamed as a Salesforce “Cloud” product. Pardot was initially developed as a B2B marketing automation platform for SMBs (as opposed to ExactTarget that was more B2C-focused), and Pardot still exists today in the Salesforce ecosystem. In the same acquisition, Salesforce also acquired Pardot, which ExactTarget had previously purchased. This is meaningful since there are occasions that you still come across the usage of “ExactTarget” when referencing Salesforce Marketing Cloud. It is a SaaS platform made up of four “base versions,” each with different levels of functionality and multiple additional at-cost components that further increase functionality.īriefly looking back at its history, the core of SFMC was not initially developed by Salesforce, but rather gained by Salesforce in their acquisition of ExactTarget in 2013. Salesforce Marketing Cloud (SFMC) is Salesforce’s platform (or “Cloud”) in the area of marketing automation and customer engagement.

Learn about Salesforce Marketing Cloud, the feature-rich marketing automation platform, and how it helps increase customer engagement and provide a personalized experience.

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Enterprise Portfolio and Program Management.

Business Process Improvement (Lean/Six Sigma).

Customer Experience and Journey Mapping.